- 05 Dec
THE CONCEPT OF P-iFashion.
P-iFashion stands for Politically Incorrect Fashion.
The brand concept was created by Arkadius, its Creative Director, to introduce art into practical,
wearable clothing. Its motto: Where art meets fashion.
Today’s fashion business is dominated by huge corporations,
and much of the humour and fun of fashion has been taken away from the customer.
P-iFashion’s approach is to poke fun at the absurdity of the world – of fashion, politics and daily life.
P-iFashion helps you think for yourself and laugh at what is unimportant, temporary and ridiculous about life.
Unlike other fashion brands, P-iFashion is completely free spirited and does not follow the fashion calendar,
allowing it considerable independence. The collections will be produced as the market demands, resulting in greater
efficiency of production and also the opportunity to comment on current anthropological affairs.
P-iFashion, through its very limited edition collections, is highly exclusive and it gives a totally new direction
to what exclusive fashion could be and should be like. Some of the items are produced in quantity of 12 units, so, its only
4 units per size, this gives the collection a truly unique feeling. It is reserved not to those who just happen to have money,
but to those who openminded enough to understand it and are independent enough to wear it.
At the end of the day, fashion should be fun and provoke thoughts!
HAVE FUN, MAKE A STATEMENT,
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