on the Site and when you use our services for purchasing products. By using this Site, you accept the practices
please do not use the Site. Since personal data (“Personal Data”) of users and customers (collectively “Users”)
of this Site may be processed in the European Union any processing of Personal Data will be conducted in compliance
with applicable European laws. Your personal data are collected and processed by P-iFashion which is trading name
of PAKA LONDON LIMITED, company registered in England and Wales under the registration number 09125617 with
the head office at 3C Hillgate Place, 18-20 Balham Hill, London SW12 9ER, U.K. and may be contacted at email@example.com
to or reserved for registered users, to facilitate your navigation of and shopping from the website and to keep you informed
of P-iFashion news and offers. P-iFashion are the sole data controllers of the Personal Data processed for marketing purposes,
notably to send to Users, also through newsletter, information and updates on its products, offers, exclusive sales,
promotional campaigns and on events and similar initiatives organized by P-iFashion (herein the “Marketing Purposes”).
1. Our Policy
Everyone has the right to protection of his/her Personal Data. We respect Users’ right to be informed regarding
the collection of and other operations involving their Personal Data. In using data that may directly or indirectly
identify you personally, we will apply a principle of strict necessity. For this reason, we have designed the Site in such
a way that the use of your Personal Data will be kept to a minimum and will not exceed the purposes for which your Personal
Data was collected and/or processed; we do not process your Personal Data when we can provide you with services through
the use of anonymous or traffic data (such as marketing research made for improving our services, browsing data processed
to provide you with customized contents or offers adapted to your preferred language, your location, etc) or by other means which
allow us to identify you, apart from when it is strictly necessary or upon request by competent public authorities or the police
please contact us at firstname.lastname@example.org or P-iFashion at respective registered office indicated above.
2. Who collects and processes Your Personal Data, how and for which purposes?
P-iFashion may be jointly or respectively the controllers of your Personal Data as they determine the Commercial Purposes
and means of processing Personal Data. For the Commercial Purposes only, P-iFashion have appointed certain entities
that will also process Personal Data relating to the Site’s Users (herein the “Processors”). The above mentioned service
providers and Processors have been chosen because of their experience in processing Personal Data and they provide
sufficient guarantees regarding compliance with data protection laws (including the technical security measures governing
the processing to be carried out). In processing the Personal Data for Commercial Purposes, the Processors shall act only under
the instructions from P-iFashion. We regularly check that our Processors comply with our instructions and that they continue
to provide sufficient guarantees regarding their full compliance with the provisions on Personal Data processing.
Some of the Processors of your Personal Data appointed by P-iFashion for Commercial Purposes directly are:
DHL and DPD for purposes related to shipping, delivering and returning products purchased on
For the Commercial Purposes, we collect your Personal Data (such as personal details, e-mail address, address,
Credit Card numbers, bank code, tax code and telephone number, etc.) on your order form only for the purpose of selling
the products ordered by you. Your Personal Data is mostly processed by electronic means and, in some circumstances,
by paper-based means, such as when the processing of your Personal Data is required for preventing fraud on the Site.
Your Personal Data shall be stored in a way which allows to identify you for the period necessary for the purposes which
the data was collected for and subsequently processed and, in any case, in accordance with applicable laws. Please report
any modification of your Personal Data to email@example.com or through your personal account on the Site in order
to ensure that your Personal Data is always accurate and up-to-date, relevant and complete. Your Personal Data shall
not be disclosed to third parties other than us for purposes which are not permitted by law or without your consent.
Aside from the Processors appointed for Personal Data processing, your Personal Data will be made available
also to third parties, autonomous controllers, for purposes related to supplying services requested by Users (for example,
for purchase transactions) or for purposes of third parties. For more information on the matter, see section 4 (To Whom
Your Personal Data Will Be Disclosed). Please contact our Customer Care or send us an e-mail at firstname.lastname@example.org
if you would like to receive a full list of our data Processors involved in processing your Personal Data.
For the Marketing Purposes, we may process your Personal Data as well as browsing data (“Traffic data”) resulting from
the use of the Site and of our services by any User, in order to provide Users with customized contents and offers on our services
or to deliver any newsletter they subscribed to, subject to their discretionary right to withdraw their subscription to such
newsletter or to oppose or object to the receiving of any advertising or marketing content which we think is of interest
to a specific User. For Marketing Purposes, Personal Data and Traffic data is mostly processed by electronic means and
shall be stored for us in any case, in accordance with applicable laws and available to our Processors.
Moreover, your Personal Data may be disclosed to the police or to judicial authorities, according to applicable laws and
upon a formal request by such entities, for example in the event we need to prevent fraud on the Site (anti-fraud services).
Data processors will also have access to your Personal Data as stated in section 2 for the specific purposes stated therein.
In all the above circumstances, your consent for data processing is not required as Personal Data Processing
would be necessary for the performance of Commercial Purposes.
The reasons for collecting Personal Data will be expressly listed in the information of privacy statement that
we will present from time to time on the page asking the User to provide his or her Personal Data, be it for Commercial
Purposes or for Marketing Purposes. We may have access to third parties’ Personal Data which was directly disclosed
by its Users, for example when a User bought a product to be sent to a friend, when the User paying for the product is different
from the recipient of the product, or when a User wishes to recommend to a friend a service of the Site or the sale of a particular
product. In all of the above cases, please make sure you receive the consent of such individuals before disclosing their Personal
the disclosure of information and data regarding such third parties if they have not provided you with their prior explicit consent
for it and for any improper and unlawful use of that information. In any event, we shall fulfill any obligation to inform third
parties required by law and, when necessary, shall request their explicit consent upon registering in their archives
the Personal Data of the User indicated.
3. What Happens if You Do Not Disclose Your Personal Data to us?
Granting your Personal Data to us (in particular, your personal details, your e-mail address, your address, your Credit/Debit Card numbers and bank code and your telephone number) is necessary for processing your order for the purchase of products on the Site, supplying other services provided on the web site upon your request, or when your Personal Data is needed to fulfill obligations required by law or regulations. The refusal to provide us with some of your Personal Data necessary for performing the above purposes may consequently prevent us from processing your order for the purchase of products sold on the Site or fulfilling obligations required by law and other regulations. Therefore, failing to provide Personal Data may constitute, in some cases, a legitimate and justified reason for not processing your order for the purchase of products sold on the Site or not providing the Site’s services. Disclosure of further Personal Data to us other than that required for fulfilling legal or contractual obligations and to be properly browse our services with necessary traffic data is, on the contrary, optional and does not have any effect on the use of the Site and of its services or on the purchase of products on the Site. We will inform you at every step whether disclosing your Personal Data to us is compulsory or optional by marking with an appropriate symbol (*) the information that is compulsory or data needed for the purchase of products on the Site.
4. To Whom Your Personal Data Will Be Disclosed?
Personal Data will be disclosed to third party companies that provide, on behalf of P-iFashion, specific services as data Processors or to other recipients of Personal Data collected by us that process your Personal Data only for the Commercial Purposes and, in any case, according to applicable laws and regulations. Your Personal Data is also intended for the companies belonging to Paka London Limited, with registered office in EU countries or non EU countries, for their own Marketing Purposes. Please send an e-mail at email@example.com if you would like to receive a full updated list of Paka London Limited companies. Notwithstanding the foregoing, Personal Data will not be disclosed to any other third parties or disseminated or transferred without informing our Users of such disclosure/dissemination/transfer, and, in any case, in accordance with the applicable laws.
5. Security Measures
7. Compulsory processing
We wish to inform you that we may process your Personal Data also without your consent
in certain circumstances provided by laws.
8. Your Right to Access Personal Data and Further Rights
a. for legitimate reasons, to the processing of your personal data, even if it is related to the purposes for which it was collected;
b. to the processing of your personal data for advertising or direct marketing purposes or in order to carry out marketing research or commercial communications.
9. Opt-in/Opt out
Each time your consent is required, P-iFashion will inform you in advance and will give you the option to either provide or refuse your consent for the use of your Personal Data, including your e-mail address, for the above purposes, by ticking the appropriate boxes. We wish to inform you that us may process your Personal Data also without your consent in certain circumstances, such as when such processing is necessary for performing a legal obligation to which us are subject or when such processing is necessary for performing obligations undertaken in contracts with the users. To the extent of applicable laws and subject to your rights, Your personal data may be processed by us for sending you advertising or offers for Marketing Purposes about products and services unless you object to it at any time, either when Your personal data has been collected or at any time, notably when receiving any offer from Us. In any case, we wish to inform you that we guarantee that its users may exercise, at any time and without having to state their reasoning, their right not to receive future communications connected to particular services upon request.
10. Links to Other Web Sites
If you wish to receive further information on how we process your Personal Data, please send an
e-mail to firstname.lastname@example.org .
12. Governing Law